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News staff writer
February 25, 2006
Sprint Nextel Corp’s local communications company, which is
expected to be separated from Sprint Nextel in the second
quarter of 2006, has announced its new name and unveiled its new
logo.
The new company, Embarq, plans to integrate products and offers
in ways that make sense to customers.
The announcement was made to local employees throughout Oregon
and Washington Feb. 1 by the company’s chief executive officer,
Daniel R. Hesse.
“The company’s new name, Embarq, and logo are meant to signal
the way we will do business and establish what a next-generation
local communications company can be,” Hesse said. “This is a
company that will be aggressive and innovative in the
marketplace, and the new name and logo, with its distinctive and
differentiating coloration, is the brand we want customers to
remember.”
The new company, officially known as Embarq Corporation, will
begin using the Embarq name and logo broadly in the marketplace
after formally separating from Sprint Nextel and plans to use
the name and logo on a limited basis before the separation is
completed.
“We are very excited to hold the unique position of being a
100-year-old local telecommunications company that will soon
step forward with a new name and logo but will bring with us a
century of knowledge, service and a thorough understanding of
the customer experience,” said Mary Gumm, public affairs manager
for the Columbia Gorge. “This is an exciting time for those of
us who live and work in the Columbia Gorge.”
Embarq expects to trade on the New York Stock Exchange under the
ticker symbol “EQ.” For more information, visit
www.embarq.com
Upon separation from Sprint Nextel, Embarq is expected to be a
NYSE-listed company with approximately $6 billion in annual
revenues, rank among the Fortune 500 and serve as the
fifth-largest local communications company in the United States,
based on the company’s 7.4 million access lines as of Sept. 30,
2005. The company will provide a suit of communications
services, consisting of local and long distance voice and data
services, including high-speed Internet access. The company
expects to have approximately 20,000 employees at the time of
separation from Sprint Nextel.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and
wireline communications services to consumer, business and
government customers.
Sprint Nextel is widely recognized for developing, engineering
and deploying innovative technologies, including two robust
wireless networks offering industry-leading mobile data
services, instant national and international walkie-talkie
capabilities, and an award-winning and global Tier 1 Internet
backbone. For more information, visit
www.sprint.com/mr |
