|
News staff writer
June 7,
2006
Mt. Hood Meadows Ski Resort and staff have been honored with
awards from industry associations.
“To be recognized for such a variety of programs is testament to
both the talent and the vision of our management team,” said
General Manager Dave Riley. “We are especially proud of the
environmental and community partnership awards which demonstrate
that our efforts go beyond the daily operations of the ski
resort.”
* Meadows received the Silver Eagle Award for Stakeholder
Relations from the National Ski Areas Association for its work
with the Confederated Tribes of Warm Springs. Beginning in the
summer of 2004, Meadows created voluntary exclusive use areas
for huckleberry harvesting within the ski area permit area then
began work with congress to recognize the tribes’ need for
further resource protection. This is the third Silver Eagle that
Mt. Hood Meadows has received in the last 10 years.
* This season Meadows embarked on a customer service
program that would positively impress guests but be easy for
staff members to consistently put into practice. “Making the
Difference” combines a simple four-step process of meeting and
greeting guests, with a comprehensive customer service training
guide for managers and staff. Developed by Human Resources
Director Jami Lamaita and with the full support of the
management team, the mantra — “eye contact, smile, chat and
thank you” — was repeatedly coached to all staff members until
it became second nature.
* Meadows was honored with a marketing award for the
successful “3 X 3” (Three-buy-Three) season pass initiative,
marketed to the 15- to 22-year-old age group this past season.
The new initiative was selected as the “Best Program to Increase
Overall Frequency of Existing Participants” by the National Ski
Areas Association.
“The campaign motivated the audience to take action and they
successfully reached the elusive 15- to 22-year-olds,” said
Senan Gorman, North Pole Design Marketing Award judge. |
