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Measure 37:
Farm families speak
Safekeeping the land that has been handed down for generations

Photos by Joe Deckard
Steve Hunt and Jennifer Euwer are committed to the life of growing fruit in the Hood River Valley. In the Nov. 29 Kaleidoscope: The perspectives of valley farm families who have filed Measure 37 claims.



By JANET COOK
News staff writer
November 22, 2006

As Craig McCurdy sat at his family’s busy fruit stand between customers on a glorious mid-fall day, he gazed across Tucker Road to the undulating hills that rise from the banks of the Hood River. They’re covered with fruit trees practically as far as the eye can see, interrupted only by the road before continuing up the hill behind the fruit stand and beyond.

What Craig knows, and what most farmers know — but what many other people probably don’t know — is that the trees on those dozens of acres of sloping hillside are growing in some of the richest tree-fruit growing soil in Oregon.

“It’s bottomless,” Craig said. A soils map produced by the U.S. Department of Agriculture Natural Resource Conservation Service indicates the area as a prime pear- and apple-tree growing area for the make-up and characteristics of the soil.


Pear and apple farmers Heather and Craig McCurdy want to preserve their family agriculture roots. The sign at their Tucker Road fruit stand lists just a few fruit varieties produced by their orchards.

It’s that dirt — and the similarly rich soil deposited throughout the Hood River Valley (more than 35,000 acres are designated as prime pear- and apple-tree growing areas by their soil characteristics) — and what could happen to it because of Measure 37 that is upsetting to Craig, a second-generation orchardist.

“Why do we have to build subdivisions on the richest soil in the state of Oregon?” he asked. Ironically, Craig arrived in Hood River as a 5-year-old because his parents were fleeing the rampant development of the once-ubiquitous citrus groves of Ojai, Calif. The elder McCurdys decided they didn’t want to raise their kids in a paved-over former fruit-growing mecca, so they headed north.

They had heard about the Hood River Valley and decided to check it out. When they got here, they took a driving tour of the valley that took them along Tucker Road past what is now the McCurdy Farms fruit stand.

They fell in love with the place and bought a 30-acre pear orchard on that hillside covered with black gold. That was in 1968. Today, Craig and his wife, Heather, farm the same orchard. The couple and their two children, Malcolm, 12, and Miga, 10, live in the original farmhouse on the property.

The McCurdys were surprised and shocked when Measure 37 was passed by voters in November 2004.

“I don’t think people understood it,” Craig said. He thinks people not only misunderstood what the measure meant in terms of potential mass developments, he thinks people who were in favor of it don’t get the implications of those potential mass developments.


Hood River News file photo
Bottle-grown pears for Clear Creek Distillery are a signature product from McCurdy Farms.

“To me, it’s like a pyramid scheme,” Craig said. People with the “best developable land” will develop their property first, he said. “Then people are going to start losing their shirts.

“Who’s going to buy a half-million dollar home if there’s no land use regulations and you’re looking at a tract home development?” he said. “It’s going to create a whole lot of disasters.”

Craig’s lineage in the Hood River Valley predates the 1973 passage of Senate Bill 100, which implemented the protection of the valley’s farmland. But Heather’s legacy goes back nearly a century to the valley’s early days.

Her great-grandfather, Sydney Gorham Babson, came to Hood River from New York in 1907 and bought an 80-acre homestead near Parkdale. He hired Japanese laborers to help clear the thick timberland and within a year had planted 30 acres of apple trees. As more land was cleared, he planted pear trees.

As the land was handed down through the generations, the original 80 acres grew to 150 acres — the farm that Heather grew up on and helped work as a teenager. After graduating from Whitman College in Walla Walla, Wash., she came straight back home and got a job working for Mt. Adams Orchards for a couple of years, to gain a “new vision.” Then she went to work for her family’s Avalon Orchards. Until recently she continued to manage the family’s 150 acres in Parkdale while her father ran other family orchards in Wasco and Klickitat counties.

Her family’s deep roots in the valley cause her to “bring emotion” to the Measure 37 debate, she said. But she’s also frustrated by what she sees as a sort of self-inflicted wound that has seemingly irreparably hurt some orchardists.

“In the 1980s, people were making money hand over fist,” Heather said. “Farming got to be easy. Things got a little soft and there was no innovation.” That was dangerous, she said, because “in this business, you have to constantly improve.”

When global competition came along in the 1990s, many orchardists were blindsided. “People weren’t paying attention to what (orchardists) were fighting in Wenatchee,” said Heather, referring to the fruit growing region of central Washington, which can be a mirror for Hood River’s conditions.

“Now you have to compete, and in order to compete you have to manage,” she said. The lack of control farmers have over fruit prices makes it mandatory to stay on top of innovations and maximize fruit production. “It’s all about high density,” she added.

Both Heather’s family and the McCurdys have weathered the ups and downs in the fruit industry with innovation and value-added products. Heather’s family took a cue from Washington fruit growers years ago and began planting pear trees on trellises to maximize production. At McCurdy Farms, several blocks of Bartlett pears are grown in glass bottles each year for sale to Portland’s Clear Creek Distillery, which makes a pear eau-de-vie. The McCurdys’ fruit stand also has benefited from the recent surge in agri-tourism.

But Heather is the first to admit it’s hard work. During her last harvest at Avalon Orchards, she was in charge of packing 250-300 bins of fruit a day for nearly 60 days straight.

“It’s really scary and really stressful,” she said. “But there are so many incredible benefits.” With her own fond memories of growing up on a farm surrounded by fruit trees, she wouldn’t want it any other way for her kids.

“Malcolm gets to make skateboard jumps in the cold storage,” she said. “We have dogs and animals. And in the winter, if we’re lucky, we get to go to Hawaii for 10 days.”

Craig concurs. “It’s so important for us to have a vision of what we want to see,” he said. “People need to figure out what they want this valley to look like 30 years from now.”

*****
Jennifer Euwer and Steve Hunt live partly in both of the two worlds that Measure 37 has created. Jennifer is a third generation Hood River Valley native, descended from Eugene C. Euwer, a lawyer-turned-farmer who came to the valley in 1912 from Pittsburgh. Eugene, Jennifer’s grandfather, bought and cleared 80 acres of forest land near Parkdale and spent the rest of his life as an orchardist.

Jennifer grew up on that same land, which, over the years, grew to 150 acres. After graduating from Hood River Valley High School in 1977, she went away to college at Stanford.

But farming was in her blood, and she returned after graduating. She married Steve, a newcomer to the valley and a recent graduate of Oregon State University. The couple was committed to a life of farming and in 1982 bought a 90-acre pear orchard on Dee Flat.

As Jennifer’s parents aged, she and Steve eventually took over management of the Euwer family’s 150 acres in Parkdale. Today, they manage nearly 250 acres of orchards — 20 acres of cherries, 1 ½ acres of apples and the rest pears.

Measure 37 is upsetting to the couple — who have two sons, age 12 and 16 — on many levels.

“Part of our situation is we both came here, deciding to farm, based on land-use planning — based on the knowledge that our investment in our orchard was protected,” Jennifer said. “We made a huge investment of money, time and our future in something that’s now threatened. It’s like the goal posts have completely moved.”

Jennifer and Steve also are concerned about paving over valuable agricultural land.

“High value farmland — that’s where we get vitamins, minerals nutrients,” Jennifer said. “Fruits and vegetables come from high value farmland. It’s a health issue for the U.S. If we want to grow those things inside our borders, we’re going to have to protect them.”

Jennifer points out that there are relatively few acres of land in Oregon which are optimal for growing fruits and vegetables.

“The U.S. ought to care if it can grow actual nutritional food, not just calories,” she said. “If you don’t like going to war for energy, just wait till you have to go overseas to keep Safeway filled.”

Steve was on the county planning commission in the mid 1990s, and he recalls the commission wrestling with land use decisions that sometimes seemed too restrictive. Although he was shocked at the passage of Measure 37, he said it was “in some ways an understandable backlash.”

“Flexibility came too late,” Steve said. “Now there is no differentiation between farmland that we’ll miss and that which we wouldn’t.”

But he sees the debate over high value farmland in stark terms.

“Everybody in society accepts regulations in order to have clean water, clean air,” he said. “We accept regulations and limitations on our activities in all kinds of areas. But not when it comes to land and our use of land. And that’s unwise — it’s shortsighted. Husbanding farmland is just as important as husbanding water and air resources.”

Steve and Jennifer are also concerned about the potential impact of a loss of farmland on the valley’s packing houses.

“What worries me is a lack of critical mass if we lose even one packing house,” Jennifer said. “I want all the packing houses wanting my pears. It keeps the price higher. Losing one packing house would really hurt us.”

Jennifer says she has “a great deal of respect for my neighbors – even those filing Measure 37 claims.” She and Steve have felt the same pain all valley orchardists have felt over the past few years as prices have been pinched by imported fruit and other uncontrollable factors. They grow a wide variety of pears — and have a 1,100 foot elevation range in their orchards — so they weathered some of the hardships more easily than others.

Still, they “lost a lot of money for a couple of years,” Jennifer said. “But things are looking up.” And she thinks that is the key to thwarting potential rampant development of the valley’s agricultural land.

“We have to keep farming profitable,” she said. “Right now, we have things in our favor. The Pear Bureau is doing a good job (with marketing). Things are actually looking pretty good economically. It can change so easily, but it’s a positive economic climate that will help us weather this land use crisis.”

Steve, who calls himself “an eternal optimist,” thinks “the pendulum is going to swing back.”

“I think Oregonians are going to realize that what we had in land use planning was good,” he said. He cites the case of the Bay Area of Northern California, where he grew up, which “became a huge sprawling metropolis in the span of about 10 to 20 years.”

“I think if we get a little taste of that in this state, we’re not going to like it,” he added. He also doubts whether the county has the “carrying capacity” in terms of infrastructure to add hundreds — perhaps thousands — of new homes. He sees some kind of land use compromise as the most tenable solution.

“Maybe some parcels out there are not as valuable, and we could have some flexibility with those,” he said.

In the meantime, Jennifer remains concerned about what the next few years will bring.

“We’ve spent 20 years investing everything in making these orchards work,” she said. “To wake up one morning and realize there could be a subdivision next door, you feel like the contract has been broken. At this point, what do we do? Do we invest in our business more?”

 

Hood River News and Columbia Gorge Press
are subsidiaries of Eagle Newspapers, Inc.
Copyright 2005 * Hood River, Oregon