November 19, 2007
By SUE RYAN
News staff writerThe Port of Hood River
began the first electronic tolling system in Oregon Thursday
morning as it rolled out its new Breeze By pass system.
“It’s a really important thing for us to do
because we have so much congestion,” said Bridge Manager Linda
Shames.
She said the port has seen a tremendous
response with 800 people signing up so far for the service.
“My goal was about 1,000, which is about the
number using the bypass lanes during the summer,” Shames said.
“Most are regular commuters.”
One of those was Jenny Collett, of White
Salmon, Wash., who was crossing the bridge Thursday evening
close to 5 p.m.
“I live in White Salmon but my kids go to
Hood River schools, to Horizon Christian School, so I cross at
least four times a day,” she said. “(Breeze By) is great,
although it was slow getting it started.”
While the port has been taking reservations
for some time for the passes, the system’s debut was delayed by
several weeks from the initial target date. Two hundred
transponders had been mailed out so far but port employees were
busy stuffing envelopes to go out in the mail.
Because of the delay, the port chose to allow
tickets through the bypass lines until Monday. After then, only
those signed up with Breeze By will be able to use the outside
lanes.
Shames thinks that after people see the
system at work, the number who buy electronic passes will
increase. However, there are no plans to get rid of tickets
anytime soon.
“Many seasonal visitors use those as well as
many businesses reimburse their employees with tickets,” she
said.
Breeze By is a form of electronic tolling
that works via a small microchip embedded in a sticker that
adheres to the driver’s windshield. The driver pulls up to the
gate, an antennae reads the number off the tag and then the gate
is lifted. Video cameras are also mounted on the plaza to
identify people who try to evade the toll. For those people, the
camera takes a snapshot of the vehicle’s license plate and they
are mailed a type of ticket known as a V-toll.
For accounts that are good to go, the light
turns green, for accounts that are down to $10 left in the
account, a yellow caution light comes on, and for accounts that
need money added then a red light will come on and the gate
won’t lift.
The port had extra staff on Thursday and
through this weekend to help explain the changes. The temporary
toll booths on the outside bypass lanes will be removed Monday.
Only those with the Breeze By passes will be
allowed to use the outside lanes. They can use the inside lanes
as well, which will also take all other customers. That includes
cash and tickets. The 800 pass holders are split right now
between 75 percent individual accounts and 25 percent
commercial. Shames said because of the system’s detailed
statements that many businesses prefer it.
“We record every trip over the bridge and for
someone who may have multiple drivers, they can assign each one
a name so they can track their business,” she said.
The port chose to go with the TransCore brand
of passes because it is what the Washington Department of
Transportation (WSDOT) is using at Tacoma Narrows. Since Oregon
doesn’t have any roads or bridges using electronic tolling yet;
Shames said they had to look north for ideas.
“WSDOT is way ahead with tolling technology,” she said. The
port is using Tolltex software from New Jersey and HNTB
engineering as the firm that has installed the hardware.