Full Sail Brewing Company has released its new product packaging featuring local sports action and scenic photography showcasing the excitement and beauty of the Columbia River Gorge. Full Sail’s vibrant new look will be available in stores this month.
“We first introduced this concept with our seasonal line-up,” said Irene Firmat, Full Sail’s Founder and CEO. “Due to the great response we received from our customers, we decided to apply it to our year-round brands: Full Sail Ale, Pale and Rip Curl. We think this provides a great venue to celebrate our location and the talents of our local artists.” The new look was developed by 2Jones Illustration and Design of Hood River, and features the photography of five local photographers: Jay Carroll, Stephen Datnoff, Peter Marbach, Darryl Lloyd, and Fascination Photography.
Each beer features a different action and scenic photo that was shot in the Gorge. The original colors were kept for each style to maintain product recognition.
The brewery’s flagship, Full Sail Ale, will retain its familiar vibrant green color with a windsurfer in mid-air on the Columbia River and a panoramic shot of Mt. Hood and the Columbia River. The Pale Ale package, will keep its striking shade of blue with a mountain biker above the timberline on Surveyor’s Ridge and a serene shot of Lost Lake. Rip Curl will stay white, yellow and blue — with a splash of red — and a kayaker shooting “Big Brother” falls with a photo of the Hood River.
Full Sail opened in 1987. The employees bought the brewery in 1999. Full Sail is the only brewery to have ever been named to the “Best 100 Companies to Work For, in Oregon” list by Oregon Business Magazine and maintained that distinction for five consecutive years.