Parkhurst House, a provider of assisted living services and care to seniors in the market unveiled its new name — Parkhurst Place, which reflects its refreshed commitment to enriching the life of the residents that it serves.
“We are thrilled about our new name: Parkhurst Place,” said Executive Director Tim Dufour, “because it better reflects our commitment to provide a vibrant environment where our residents thrive each and every day.
“Residents at Parkhurst Place are our extended family and we treat them as such. This is a unique environment where residents are able to rekindle their inner spark, in their own unique and individual way,” said Dufour.
The renaming of Parkhurst Place coincides with the recent rebranding of its parent company, Enlivant (formerly Assisted Living Concepts), which is under new ownership and executive leadership.
“It’s a new day at our company,” said Enlivant Chief Executive Officer Jack R. Callison Jr. “The name ‘Enlivant’ captures the essence of this renewed sense of vitality and connectivity.
“While we are proud of our more than 30-year history as pioneers in the assisted living industry, today we celebrate the ‘rebirth’ of our organization and renewed commitment to becoming the nations’ most trust assisted living provider.”
The company also unveiled a new, redesigned website, Enlivant.com, to serve as an educational resource for prospective residents and their families. In addition, a customized section with valuable educational information for Parkhurst Place referral partners has been added to the website.
Parkhurst Place employs a team of compassionate healthcare professionals dedicated to providing quality care and services. A full-time registered nurse partners with each resident to build a highly customized, individual plan of care to maintain their health, well-being and happiness. Parkhurst Place also offers diverse programming that celebrates each resident’s unique needs and abilities in a supportive and lively community.
“At Parkhurst Place, we know that our actions significantly affect the lives of our residents every day,” said Dufour. “These actions are guided by our new core values: compassion, humility, excellence, fun and, most importantly, integrity.
“We enthusiastically invite prospective residents, family members, referral partners and the community at large in Hood River to come visit us and see what all of the excitement is about. It truly is a new day at Parkhurst Place and the only way to fully appreciate the difference is to come in and experience it firsthand,” he said.
With a 30-plus year history as pioneers in the assisted living industry, Enlivant and its subsidiaries operate more than 200 assisted living residences comprising more than 9,000 resident units across 19 states. The company currently employs almost 5,000 dedicated caregivers and support employees across the country.