As of Tuesday, July 21, 2015
Bridgeside is the new name of the former Charburger, a Cascade Locks restaurant with a history stretching over a half-century. The fresh name reflects a new vision for this popular tourist stop, while much will remain the same and be familiar to long-time customers.
It’s never an easy decision to rebrand an established restaurant, especially one of regional significance along the historic Columbia River Highway, and the new Bridgeside brand is no exception. “Owners spent a great deal of time weighing pros and cons of a name change, and ultimately decided the Charburger name limits the vision we have for the restaurant,” said Chuck Hinman, general manager at D.M. Stevenson Ranch. “The name Bridgeside tells a better story about the restaurant’s incredible location, and allows more flexibility to promote breakfast, lunch, dinner, and banquets.”
The new name highlights the restaurant’s location next to regional landmark Bridge of the Gods (named after the natural dam of Native American folklore) and alludes to the stunning views overlooking this special pocket of the Columbia River Gorge.
(The name of the Hood River Charburger Restaurant remains unchanged.)
The 200-seat Cascade Locks Charburger restaurant underwent extensive renovations last year, shortly after D.M. Stevenson Ranch’s purchase in July 2013. Those improvements included a new kitchen installation, freshening of the building interior and exterior, and an expanded menu. The kitchen remodel included installation of all-new equipment, a complete makeover of floor, ceiling and wall finishes, plus new HVAC and hood ventilation systems. Interior and exterior improvements included deep cleaning, painting, new tabletops, and bathroom remodel.
The 7,500 square-foot complex consists of the dining room, a gift shop, and lower level banquet-special event space. The updated special event space, formerly Sam Hill’s Den, is renamed “Bridgeside Terrace.”
For more information, visit BridgesideDining.com.