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Cinemas closure is a real Thor point

“The Wrong Parts.”

This is not a title of a mad-scientist horror movie but a description of why Hood River Cinemas is closed for an extended period.

All 400 or so seats in the multiplex are being replaced for the first time since it was built 17 years ago. However, what was to be a three-day closure could turn out to be a 10-day shutdown, according to owner Andrew McElderry. This is because the seats arrived with the wrong parts to install them, delaying the installation.

“I think we will be open Thursday night, if we are lucky,” McElderry said. “We’re hoping for next Thursday, counting on next Friday (Nov. 3).”

That’s when “Thor: Ragnarok,” one of the fall’s most-anticipated releases, is scheduled to open.

The cinemas were closed on Tuesday for the project, expected to be finished by Saturday.

“We set it up months and months ago, and the company realizes they’re in the wrong but are not mobilizing as fast as we would like,” in getting the correct parts to Hood River.

“It’s a major, major investment,” McElderry said, especially on the heels of what was the film industry’s record worst summer ever. Asked the cost of the new seats, McElderry said, “More than I want to talk about.”

Patrons will find power recliners in all front rows, and the rest of the rows equipped with fold-up rockers with leatherette for easier cleaning.

“A lot of theaters don’t change their seats, ever, but the last couple of years I have not been happy with the seats, and if I’m not happy the customer is probably not.”



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