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E-Views

Tuned out, tuned in

I've been so busy over the last few months that I have not found much time for TV.

Maybe I remember to turn on a football game or soccer match on the weekend, but I don't have cable and during the week anything I watch is typically on Netflix streaming.

During the height of political season I have managed to avoid the crush of political ads which I assume are hitting the airwaves right now.

Somehow, despite all the spin that is crammed into 30 second ads, I think I'm even better educated about the issues and the candidates.

Instead of sitting on the couch as talking points are spoon fed to me, I've actually had to go out and hunt down information, or scan my Google Reader and Twitter feeds for what is going on every morning.

Sure I can still go find any campaign I want to thanks to Youtube, but I rarely do that unless an ad generates so much attention for being hilarious and/or terrible that I simply have to view it. Besides, it's hard for any of today's ads to compare with "Morning in America" or "Daisy".

What do you think, are tv political ads losing their effectiveness, or thanks to the internet are the more effective than ever?

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